Business Development - Identifying and Driving Business Opportunities

At the end of the training, participants will be able to :

• Manage with success the innovation process from the search for innovative ideas to the design, construction and launch of successful innovations on the market
• Encourage innovative ideas, practice rapid prototyping and engage in business model innovation
• Achieve a more innovative organisational culture and become an effective innovation leader
• Apply agile design, lean-start-up and agile management practices to strategic and organisational challenges

The art of opportunity

• Introduction to strategic innovation for new growth through inspiring examples   
• Learn the basics of Design Thinking, Lean-Startup, and Agile to design, create, and launch innovations.

How and where to find opportunities for innovation and new growth

• Understand customers and jobs-to-be-done work ahead
• Customer Experience Mapping
• Define opportunities for innovation

Design, build and launch innovations

• Designing your offer: products, services and customer experiences
• Innovation in business and revenue model
• Defining your innovation

Launching its innovation

• Lean-Startup and Agile in a corporate context
• Experimentation and prototyping

• Officers
• Strategy, Business Development, HR team members