Employer Branding and HR Marketing - How to Attract the Best Talents

At the end of this training, participants will be able to:

• Know the evolution of the job market, the motivations, the specificities of a company and its environment

• Develop and control an employer's brand

• Identify the appropriate media for dissemination

• Calibrate an employer offer to attract and retain talent (values, management, package, benefits, etc.)

Job Market

• Evolution

• Analysis of the company and its environment

• Identifying talents and motivations

The employer brand

• Definition and challenges

• Differentiating values of the company

• Development and enrichment

Communication

• Internal and external broadcasting media

• Communication strategy

An employer offer adapted to attract and retain talent

• "Employee experience"

• "Employee advocacy"

• Values and leadership

• Packages/Benefits

Measuring the impact of your employer brand: performance indicators / actions to be implemented

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.