Description
Objectives
Provide a global overview of the distribution strategy in Retail Banking, the combining of different distribution channels and the transformation needed to succeed. In parallel, added information about branches, future tools and Fintechs is given and linked to the Retail Banking Strategy.
The received information must serve to analyse the strengths and weaknesses of the actual local bank strategy. The participants must be able to analyse the local environment, the transformation maturity, the different distribution channels and tools and help to build the own local scenario and the adapted decisions to be taken. They define the roadmap, the planning and the useful buildings blocks for their strategic evolution and the needed digital transformation.
Programme
New distribution channels in a global Retail Banking Strategy
Building blocks used for a new Retail Banking lifecycle management which will be covered:
Major trends and challenges of the Retail Banking
- Distribution strategy and organization
- From single to omni-channel strategy
- Overall organization of a Retail Bank
- Positioning of the Channels
- Branches
- Internet and Mobile
- ATM
- Contact centers
- Social networks
- Segmentation
- Products and services
- Which product for which client through which channel?
- New services for Retail Banking
- Socio demographic evolution and new banking behaviors
- CRM
- New actors / Fintechs / Artificial Intelligence
- Change Management and digital transformation
- Digitization (Digitalization)
- From Marketing to e-marketing
- Branches and new way of working
- Brand
- Pricing
- Primary relationship, primary clients
- Sales
- Traditional sales
- Direct Sales
- Campaign Management and data management
Target Audience
Senior decision takers in Retail Banking
Duration
Please note that this course can be organized in 3 or 5 days.
Modalities
Course Material
Please note that for environmental reasons no paper version of the training material will be provided for your training. The course material can be downloaded free of charge via your portal before the start of the course (download the Client Portal User’s Guide here ). You will be able to view it on the screen of your mobile device or print it if necessary. If your registration has been made by a training manager of your company please contact him/her so that he/she can give you access to it or send it to you.
Exam
No exam is available for this course.
Contact
For further questions please contact our partner in your country